For salespeople it's very important to master the art of communication. Ironically, only a small percentage of communication involves actual words: 7%, to be exact. While 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice).
It is important to understand how you should (or shouldn’t) use your body to enhance your message, in order to become a great salesperson. And even though body language is a survival skill that we all born with, salespeople manage to become this skill into a technique for success.
The first step to master body language is to be observant of the people that you talk with and their reactions, as well as your postures and gestures in different scenarios. Remember to stay calmed and relaxed when talking to prospects, this will help your muscles to respond more naturally to the situation.
At CPM we have gathered a few tips to help you use your body language effectively and to read the body language of your prospects while making a sales pitch: