News & insights

CPM & GSK: Sales and Merchandising Services

CPM & GSK: Sales and Merchandising Services

Posted by Maria Diaz on Mar 27, 2015 4:13:13 PM

Picture1CPM has been working hand in hand with GSK, providing sales and merchandising services to help GSK’s customers to do more, feel better and live longer since January 2014.

In this case study, the task set was to sell 3 category deals by means of transfer orders, defending the Panadol brand against a cheaper aggressive competitor brand, raising the distribution of the core lines in Oral Care & selling in a newly launched nutrition brand into all stores

Click here to read more about how CPM, Ireland’s leading Field Sales company, managed to increase GSK sales in a 6 week period.

Topics: Retail, Sales