Best Sales Team / Field Sales Support
More than 250 executives from the Irish retail and FMCG industries attended the seventh Checkout National FMCG Awards, which took place Friday, 30 September at the Mansion House in Dublin
CPM was in attendance after being shortlisted for an award, and we are delighted to announce that it was another fantastic win, as our CPM/GSK team took away the "Best Sales Team / Field Sales Support" award.
This award is an honour for CPM & the CPM/GSK Team to receive and is tantamount to the work all our teams put in to Retail and provide for our FMCG clients on a day to day basis.
Check out our interview with Paul Hanrahan (CPM/GSK National Sales Manager) to get a true insight in to what he believes is the winning formula for Best Sales Team / Field Sales Support.
In your opinion, why do you believe the CPM/GSK team won the award?
I believe the CPM/GSK Team won the award because of their excellent execution in store and their can do attitude when faced with testing targets & desire to meets both client & customer expectations.
What are the main skills that helped the CPM team to win such a great accolade?
Their dedication to the GSK brand, coupled with very strong relationships built up with their retailers. Also, very important to mention that GSK equipped the team with the tools to deliver the numbers, which they did with some very strong promotions & visually excellent Point Of Sale.
From the GSK campaigns your team executed, which one do you consider was more demanding and why?
The Sensodyne Core campaign in May was most difficult, the team had noticed that as this was a new way of executing promotions in store, they now needed to make a second call to ensure the FSU was activated in time for the promotional kick-off. This meant the team had to journey plan for an additional 103 stores to coincide with delivery dates to ensure activations took place & maintain strong instore relationships.
What were the main challenges this year that your team had to overcome?
The biggest challenge the team has faced this year is defending the Panadol brands market share against generic brands. They have risen to this challenge by policing & implementing Over The Counter Planograms in all stores and gaining secondary sightings for Panadol away from the fixture in all stores. The team are ensuring that Panadol is shopable at the till area in all stores. Panadol market share is now in growth for 2016.
What does winning this award mean to you?
The single most pleasure I get from this award is the recognition my team get, which is richly deserve for their efforts over the past 3 years.