As Black Friday gains more popularity around the world, the Irish retail market also celebrates the event with utmost importance and enthusiasm.
Black Friday is often recognised as the first official day of Christmas shopping! This year the shopping event is on the 29th of November, followed by Cyber Monday on the 2nd of December. Other than giving customers a chance to have high savings in shopping, Black Friday has also proven to be a lucrative retail event for companies.
At CPM we have gathered some interesting figures in the following infographic which includes consumer preferences and shopping trends from previous years, as well as the growing shift from brick and mortar sales to online shopping and various other fascinating numerical facts.