Can you imagine having the same in-store experience when shopping online?
As consumers, led by millennials, are increasingly demanding a two-way experience as part of their buying process, some retailers have introduced a new concept that might be the trend for the future: virtual shopping.
Virtual shopping offers an interactive sales experience, where shoppers can navigate the layout of a retail store from a mobile device or a PC. The experience is designed to make consumers think they are actually shopping in-store.
In order to mimic the shopping experience in-store, retailers use high definition panoramic imagery or 3D images on their page that allows a 360° view of the shop. Customers can also take a snapshot of the product they want to purchase and connect with in-store assistants for detailed advice. Typically the transaction and delivery arrangement with the store will use the existing e-commerce channels, including click and collect.
Watch the following video to find out more about this new Omnichannel approach:
The new Harvey Nichols Birmingham store features a state-of-the-art 360 mirror, digital way finders, and high impact digital screens. Click here to browse the store online.